Google Search Console is one of the most powerful free SEO tools available today. Still, many website owners either ignore it or don’t use it properly. They install it once, verify the website, and never come back again. That’s a big mistake.
At SEO Company Jaipur, Google Search Console is not just a tool for us, it’s a daily SEO companion. It tells us how Google sees a website, what’s working, what’s broken, and what needs improvement. If you are serious about SEO, then learning how to use Google Search Console for SEO is not optional anymore.
This guide is written for beginners, business owners, and even intermediate SEO professionals who want a clear, practical, and real explanation without complicated language.
What Is Google Search Console?
Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor, maintain, and improve their website’s presence in Google search results.
In simple words, it shows:
How your website appears in Google search
Which keywords bring traffic
Which pages are ranking
Technical issues Google finds on your site
Google Search Console does not directly improve rankings, but the data from it helps you make better SEO decisions.
At SEO Company Jaipur, we consider GSC as the backbone of data-driven SEO.
Why Google Search Console Is Important for SEO
Many SEO tools give estimated data. Google Search Console gives real data straight from Google. That’s why it is so important.
Key Benefits of Google Search Console
Shows actual search queries people use
Helps find indexing issues
Identifies technical SEO problems
Improves click-through rate (CTR)
Tracks performance of pages and keywords
Supports local SEO and mobile SEO
Without Google Search Console, SEO is mostly guesswork.
How to Set Up Google Search Console (Quick Overview)
If your site is not connected yet, here’s a quick overview.
Go to Google Search Console
Add your website as a property
Choose Domain or URL prefix
Verify ownership (DNS, HTML file, or Google Analytics)
Submit your sitemap
SEO Company Jaipur always recommends Domain Property, because it tracks all versions of your site (http, https, www, non-www).
Understanding the Google Search Console Dashboard
When you open GSC, you’ll see multiple sections. At first, it looks confusing. Let’s break it down.
Main sections:
Performance
Indexing
Experience
Enhancements
Security & Manual Actions
Links
Settings
Each section plays a role in SEO improvement.
How to Use Performance Report for SEO
The Performance report is the most used section in Google Search Console.
It shows:
Total clicks
Total impressions
Average CTR
Average position
This data helps you understand how your site is performing in search results.
Search Queries Analysis
In the Queries tab, you can see:
Keywords people search
How many clicks you get
Your average position
At SEO Company Jaipur, we use this data to:
Find low-hanging keywords
Optimize existing pages
Improve CTR with better titles and descriptions
Sometimes a keyword ranks on position 8 or 9. With small content improvement, it can reach page 1.
Page-Level Performance Analysis
The Pages tab shows which pages get traffic.
This helps in:
Identifying top-performing pages
Finding pages with impressions but low clicks
Improving internal linking
If a page has high impressions but low clicks, the issue is usually:
Poor title tag
Weak meta description
Wrong search intent match
Using Google Search Console for Keyword Optimization
Many people still use only keyword tools. But GSC shows keywords you already rank for.
Here’s how SEO Company Jaipur uses GSC for keyword optimization:
Find keywords with impressions but low CTR
Update content naturally
Improve headings
Adjust internal links
Re-submit page for indexing
This method gives faster results compared to targeting new keywords from scratch.
How to Improve CTR Using Google Search Console
CTR (Click Through Rate) is very important.
If your page ranks but no one clicks, Google slowly pushes it down.
Steps to Improve CTR:
Identify pages with low CTR
Rewrite title tags (make them more human)
Add numbers or power words
Improve meta description readability
Small changes can increase CTR by 2x or even 3x.
SEO Company Jaipur regularly improves CTR for clients and sees ranking improvements without building new backlinks.
Indexing Report: How Google Sees Your Pages
The Indexing > Pages section shows:
Indexed pages
Not indexed pages
Errors and warnings
This is where technical SEO starts.
Common Indexing Issues:
Crawled – currently not indexed
Duplicate without user-selected canonical
Page with redirect
Soft 404
Ignoring these issues can hurt SEO badly.
How to Fix Indexing Issues Using Google Search Console
At SEO Company Jaipur, we follow this process:
Identify error type
Check page manually
Fix content or technical issue
Request indexing again
Not all pages need to be indexed. But important pages must be clean and accessible.
Submitting URLs for Faster Indexing
Google Search Console allows manual URL inspection.
Steps:
Paste URL in search bar
Check indexing status
Click “Request Indexing”
This is useful when:
New page is published
Old content is updated
Technical issue is fixed
It does not guarantee instant ranking, but helps Google notice changes faster.
Sitemaps: Why They Matter in SEO
Sitemap helps Google understand your site structure.
Best practices:
Submit XML sitemap
Keep sitemap clean
Remove error pages
Update sitemap regularly
SEO Company Jaipur always checks sitemap status to ensure Google reads it properly.
Using Google Search Console for Technical SEO
Technical SEO is not optional anymore.
GSC helps identify:
Mobile usability issues
Core Web Vitals problems
HTTPS issues
Core Web Vitals Section
This section shows:
LCP (loading speed)
CLS (layout shift)
INP (interaction)
Slow websites lose rankings and users. Fixing these issues improves both SEO and user experience.
Google Search Console and Mobile SEO
More than 60% of searches happen on mobile.
GSC Mobile Usability report shows:
Text too small
Clickable elements too close
Content wider than screen
SEO Company Jaipur fixes these issues early to avoid ranking drops.
How to Use Links Report for SEO
The Links section shows:
Internal links
External backlinks
Top linking sites
Anchor text
This helps in:
Checking backlink growth
Improving internal linking
Identifying spam links
Internal linking data is very useful for on-page SEO improvement.
Google Search Console for Local SEO
For local businesses, GSC is very powerful.
You can:
Track location-based queries
Monitor branded searches
Improve local landing pages
SEO Company Jaipur uses GSC data with Google Business Profile for better local rankings.
Common Google Search Console Mistakes
Many people use GSC incorrectly.
Common Mistakes:
Checking data once a month
Ignoring indexing errors
Panic over small ranking changes
Misunderstanding average position
Not comparing date ranges
SEO needs patience and data interpretation, not panic.
How Often Should You Check Google Search Console?
At SEO Company Jaipur, we recommend:
Weekly performance review
Monthly deep analysis
Immediate check after site updates
Daily checking is not needed unless there’s an issue.
Is Google Search Console Enough for SEO?
Google Search Console is powerful, but it’s not everything.
It works best when combined with:
Google Analytics
Keyword research tools
Technical SEO tools
Content optimization
Think of GSC as your SEO health report, not the full treatment.
Why SEO Company Jaipur Uses Google Search Console Daily
We rely on GSC because:
It shows real Google data
It helps make informed decisions
It improves SEO efficiency
It saves time and money
We don’t guess, we analyze.
Frequently Asked Questions (FAQs)
Q1. Is Google Search Console free?
Yes, it is 100% free and provided by Google.
Q2. Does Google Search Console help rankings?
Indirectly yes. It helps you fix issues and optimize content.
Q3. How long does data take to update?
Usually 1–2 days delay in performance data.
Q4. Can beginners use Google Search Console?
Yes, with basic understanding, anyone can use it.
Q5. Does SEO Company Jaipur provide GSC setup and monitoring?
Yes, we handle complete setup, monitoring, and optimization.
Final Thoughts
Google Search Console is not just a tool, it’s a guide provided by Google itself. If you ignore it, you’re ignoring direct feedback from the search engine.
At SEO Company Jaipur, we believe smart SEO is about understanding data and taking action, not just building links or stuffing keywords.
If you want long-term SEO success, learn Google Search Console, use it properly, and stay consistent.